So the other day as I was driving through Calgary heading West to the mountains I saw a billboard saying "Making money make sense" and in the bottom right there was the Bank of Montréal (BMO) logomark.
It made me wonder. How come there is no "s" in "make"? Why did they forget the letter "s"? Did they forget it on purpose?
And I started imagining that it might have been the exact point of this ad, forgetting the "s" to get a punching message across.
But as a second thought it didn't make sense either!
I tried to turn it around and it would sound like "When making sense makes money".
Is it working? Well actually may be in these (financially) troubled times. Is making money doesn't really make sense? Is money no sense at all? Is the sense or non-sense of money attached to BMO? Did the people who thought through this also thought through the actual sense of the words?
Further on I decided to make some internet research on who did the campaign and what could have been the rationale.
No luck, I haven't found a real answer on the why the "s" is missing. What might have worked in my opinion is simply adding a comma and neglecting the "ing"; like "Make money. make sense". What I can't believe on the top, they registered it as a trademark. Look Below!
Nonetheless I found a funny ad movie though so I'm posting it here.
So if there is anybody out there with a comment, and may be a good answer, that would be appreciated.
But don't get me wrong, I found the campaign good and these ads funny and well done.
So anybody from BMO or the Cossette agency out there with the right answer?
Nobody's perfect, so if you find out a misspelling, or mistake, or any other error, please let us know so we can correct it right away.
Thank you.
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